No-one does floral better than Erdem Moralioglu. His work is always vibrant, exciting, lace and flower strewn. No wonder Vogue say he is Britain’s answer to Christian Lacroix. His florals are the epitome of demure ladylike prints fused with sensual glamour. But what I love most about Erdem is its timelessness. It's trendy without being trend-driven - British design at its best.