H&M's newest summer campaign has hit the fashion pages with none other than Beyonce Knowles as their new face, modelling a series of bikinis and beachwear inspired by her style. The print and billboard images were shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas earlier this year.
Ms Knowles said "I've always liked H&M's focus on fun affordable fashion. I
really loved the concept we collaborated on to explore the
different emotions of women represented by the four elements -
fire, water, earth and wind," adding "It was a beautiful
shoot on a tropical island. It felt more like making a video than a
God, I'd love to have been her during that shoot. Here's a peak at just some of H&M's new range.